TrueMargin Pricing: Offset Card Processing Costs

TrueMargin Pricing is a feature designed to help businesses recover card payment processing fees transparently and compliantly. This system ensures that your margins remain consistent, regardless of whether customers pay with cash or a card.

How TrueMargin Pricing Works

TrueMargin Pricing calculates the additional charge needed on card transactions to cover processing fees. You set a cash price for your items in the BackOffice, and TrueMargin automatically adjusts the card price to account for these fees. Customers paying with cash receive a discount by paying the lower cash price, while card-paying customers are charged the adjusted price that includes processing costs.

Benefits of TrueMargin Pricing

• Consistent Margins: By accounting for processing fees in the card price, you maintain the same profit margins for all transactions.

• Cash Incentives: Encourages cash payments by offering a transparent discount compared to the card price.

• Ease of Use: Once you configure your cash prices in the BackOffice, TrueMargin handles all calculations for card prices automatically.

Key Features

• Daily Reconciliation: Processing fees are backed out daily, ensuring that your deposits match the cash price for all items sold.

• Transparent Pricing: The system avoids non-compliant practices like surcharges or non-cash adjustments (NCA), providing a straightforward approach for both customers and businesses.

• Applicable to All Card Payments: TrueMargin works for both credit and debit card transactions, unlike surcharges which can only be applied to credit cards.

TrueMargin Pricing simplifies fee recovery, ensuring your business operates efficiently and in compliance with card network rules.